For the first time, in this EY (formerly Ernst & Young) study, the economic and social contribution of cultural and creative industries (CCI) worldwide has been assessed, detailing the major contribution of our industries to the global economy in terms of both revenues and jobs, in addition to the benefits they provide in terms of cultural diversity.
Some important conclusions emerged from the study:
- In order to unlock the full potential of CCI and build a more creative world, creators must be fairly remunerated for the use of their creative works, so that they can continue contributing to culture and to the economy.
- Policy makers must address the transfer of value currently taking place in digital markets in favour of Internet intermediaries and;
- Creative talent needs to be nurtured, protected and promoted to drive CCIs and provide innovation for sustainable development.
Cultural and Creative Industries (CCI) are a massive contributor to the world economy and a key driver of the digital economy. They are strategic assets for national and regional economies, creating millions of jobs, boosting cities’ attractiveness and improving the quality of life in developed as well as in emerging countries. CCI aims to build a creative world through promoting Author’s Rights, improving online monetization and nurturing talent.
CISAC works to protect the rights and promote the interests of creators across all regions of the world and artistic fields; music, audiovisual, drama, literature and visual arts. CISAC aims to secure fair remuneration for creators for the use of theirs works anywhere in the world.